20161104 The Guy R Cook Report Friday Wrapup

20161104 The Guy R Cook Report Friday Wrapup is the summary of the episodes of this week via our channel on Firetalk.com about tech and lots more. The episodes of this past week are below.
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20131031 The Guy R Cook Report Happy Monday

October 31, 2016

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Good morning! 20131031 The Guy R Cook Report Happy Monday found something in the surf the other day via http://blog.trust-guard.com/retail-websites-riddled-with-security-holes-researchers-warn/ and who does their security checks? that post was originally on Computer Weekly

https://www.podbean.com/media/player/vk2qb-643fc1?from=yiiadmin

On average, retail sites exhibit 13 “serious” security vulnerabilities that are classed as either “critical” or “high-risk” by the Open Web Application Security Project (Owasp), according to WhiteHat Security.

So who does YOUR tests for ecommerce cyber-security?

Everyone is free to participate in OWASP and all of our materials are available under a free and open software license. You’ll find everything about OWASP here on or linked from our wiki and current information on our OWASP Blog. OWASP does not endorse or recommend commercial products or services, allowing our community to remain vendor neutral with the collective wisdom of the best minds in software security worldwide.

https://www.owasp.org/index.php/Main_Page for more on that or to join the community

https://www.whitehatsec.com/ has what they call the 2016 Statistics Report there are 3 downloads available there.

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20161101 The Guy R Cook Report SEO Tips Tuesday

November 1, 2016

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20161101 The Guy R Cook Report SEO Tips Tuesday has more information about SEO optimization for mobile for your blog, landing page, website. First, is the checklist from MOZ, at this URL https://moz.com/learn/seo/mobile-optimization

After using the checklist, we test by using an online measure of performance looking first if it’s the right size, yes, size does matter in mobile, and here’s a great measurement URLhttp://mattkersley.com/responsive/ with the accurate name of Responsive Web Design Testing Tool. Use that to test your domain name, for instance the responsive shownotes (on a WordPress powered blog) I just enter the name as blog.guyrcookonlineservices.com without the https:// and it works fine.

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Once the size ‘works’ then like it says in the checklist, page speed is the ‘next’ to resolve,https://moz.com/learn/seo/page-speed think of speed as more weight or importance in mobile than in desktop delivery. The link here, has several references and resources devoted to page speed. Be sure that you check out the “Related Tools” section of the post, for the links there to their selection of tools, could be an entire folder in bookmarks for Mobile SEO Tools

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20161102 The Guy R Cook Report What’s on our Mind Wednesday

November 2, 2016

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https://moz.com/local/search

Can your customers find you online?

Check your listings on Google, Bing, and other local search engines. And is the listing that is found showing it’s Verified?

To verify ownership, makes for better indexing by both Google and BING when they crawl the sitemaps you submit to them. The XML sitemap file sometimes is generated by a module in a CMS like Joomla! or WordPress.

The other way is to make the sitemap file online with https://www.xml-sitemaps.com/

Get it done in 4 Simple Steps

1. Enter your full website URL and some optional parameters in the form on that page.
2. Press ‘Start’ button and wait until the site is completely crawled.
3. You will be redirected to the generated sitemap details page, including number of pages, broken links list, XML file content and link to a sitemap file. Download the sitemap file using that link and put it into the domain root folder of your site.
4. Go to your Google Webmaster account and add your sitemap URL.

https://www.google.com/webmasters/tools/home?hl=en select a property from the list there.

Then in the menu, select CRAWL>Sitemaps that is the URL for Google Sitemaps and managiing, submitting updating etc.

Login to https://www.bing.com/webmaster/home/dashboard/ and from the dashboard there click on “Configure my Site”

and you’ll then see ‘Sitemaps’ click that open there you will Submit Sitemap feed(s) to tell Bing about your site’s structure and make sure we are aware of pages that we may otherwise not discover. Supported formats: Sitemap , RSS 2.0, Atom 0.3, Atom 1.0 and text files.

Also, remember verification? Well, that is the same website for that to get done too, under Configure My Site is the option for Verify Ownership, follow the steps there, it shows 3 ways to verify ownership, you pick the one that’s most fitting your skill level.

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20161103 The Guy R Cook Report B2B Thursday

November 3, 2016

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originally 20160908 The Guy R Cook Report B2B Thursday updated on 20161103

http://blog.marketo.com/2016/07/how-to-unlock-the-full-potential-of-your-customer-base.html

[Ebook] How to Unlock the Full Potential of Your Customer Base

Ready to learn more and take a deep-dive into customer base marketing? Read our ebookCustomer Marketing: How to Keep Your Customers Coming Back for More.

Download this ebook to learn about the benefits of customer marketing for your organization and how to:

• Design a customer marketing strategy
• Align your internal teams around your customer
• Create content to support your strategy
• Develop campaigns at scale
• Demonstrate your success with measurement
• Optimize campaigns for the future

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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Measure Your Success with the Social Selling Index (SSI)

This last tip makes social selling even more fun. LinkedIn provides a way for you to be graded on how well you use the platform to do social selling. There are four criterion that go into this rating. The social selling index (SSI) “measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships.” These factors impact your social selling index:

• The amount of content you share
• The number of connections you have with your target audience
• How often you click on insights on your feed
• How much you interact with others

Thank you to Fraser Ramsay from Edinburgh Dusters http://edinburghdusters.co.uk/
Thanks to Ileane Smith from BasicBlogTips.com for first sharing about Screencast O Matic a good windows screen recorder
Of course also, thanks to ‘Friends Just Chatting’ the facebook group @https://www.facebook.com/groups/1022986104447110/

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Thanks for listening to 20161104 The Guy R Cook Report Friday Wrapup

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