- Track Your Email Campaigns. First, go to Admin > Custom Definitions > Custom Metrics and create a new metric called “Email Opens” with Integer formatting, a minimum value of 0 and a maximum value of 1. Make sure it’s active, then create an email in whatever email management software you use, and paste the following code in a text content block:
Make sure to replace “UA-XXXXXX-YY” with your own Google Analytics account information.
From a great post I read this AM http://www.forbes.com/sites/jaysondemers/2014/08/20/15-google-analytics-tricks-to-maximize-your-marketing-campaign/ and to shorten the link I use goo.gl to get this one http://goo.gl/znLLrs (handy tool too)