The Mind

9 major types of visual content

cropped-20130207-marketing-strategies.jpgWhat are we specifically talking about when we talk about visual content? I sometimes lose track of this myself. There will eventually be an end product to a visual content strategy. Here are the most common ways that marketers create visual content.

  • Eye-catching, creative photography — think stock photos or Instagram pics
  • Video — YouTube, Vimeo, or Wistia embedded right into a post or shared directly to social media
  • Screenshots — helpful images of your product or workflow
  • Infographics — visual information, either super long and meaty or bite-sized and informative
  • Data visualization — standalone charts and graphs (example)
  • Comics — relevant comic strips or cartoons (example)
  • Memes — popular memes customized to fit the context of your post or update (example)
  • Visual note-taking — casually-designed layout of ideas, typically text-heavy (example)
  • Miscellaneous graphics — images that complement the content, e.g. the images in the above section on Golden Ratio and Fibonacci Sequence

Copied off the blog at https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s