What are we specifically talking about when we talk about visual content? I sometimes lose track of this myself. There will eventually be an end product to a visual content strategy. Here are the most common ways that marketers create visual content.
- Eye-catching, creative photography — think stock photos or Instagram pics
- Video — YouTube, Vimeo, or Wistia embedded right into a post or shared directly to social media
- Screenshots — helpful images of your product or workflow
- Infographics — visual information, either super long and meaty or bite-sized and informative
- Data visualization — standalone charts and graphs (example)
- Comics — relevant comic strips or cartoons (example)
- Memes — popular memes customized to fit the context of your post or update (example)
- Visual note-taking — casually-designed layout of ideas, typically text-heavy (example)
- Miscellaneous graphics — images that complement the content, e.g. the images in the above section on Golden Ratio and Fibonacci Sequence
Copied off the blog at https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content
Guy R Cook ... thinking aloud 
