9 major types of visual content

cropped-20130207-marketing-strategies.jpgWhat are we specifically talking about when we talk about visual content? I sometimes lose track of this myself. There will eventually be an end product to a visual content strategy. Here are the most common ways that marketers create visual content.

  • Eye-catching, creative photography — think stock photos or Instagram pics
  • Video — YouTube, Vimeo, or Wistia embedded right into a post or shared directly to social media
  • Screenshots — helpful images of your product or workflow
  • Infographics — visual information, either super long and meaty or bite-sized and informative
  • Data visualization — standalone charts and graphs (example)
  • Comics — relevant comic strips or cartoons (example)
  • Memes — popular memes customized to fit the context of your post or update (example)
  • Visual note-taking — casually-designed layout of ideas, typically text-heavy (example)
  • Miscellaneous graphics — images that complement the content, e.g. the images in the above section on Golden Ratio and Fibonacci Sequence

Copied off the blog at https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content

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Published by

guycook

I sold that first website in August of 1995, and has continued my web solutions company offering design, development and deployment, usability or support services since. The previous work experience as the marketing director for an ISP, radio sales, television news announcer, have all have helped to build my corporation. 19 years plus online doesn't hurt a bit; to be a web developer.

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