B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

http://bit.ly/YYWRTy thanks to http://contentmarketinginstitute.com for this nicely done overview.  I really stopped when I read that the INTEL crew plans a YEAR in advance on their calendar “Not surprisingly, enterprise organizations are far more challenged with lack of integration across marketing than their small-business counterparts. As more people, products, and geographies become involved — producing integrated content can get pretty complicated.”

Ideas: If you are struggling with getting buy-in, there are two posts I suggest you read: 2 Foolproof Methods for Getting Content Marketing Buy-In and Getting Buy-In for Your Content Marketing: A 3-Point Process. There is some overlap in the ideas, but here are the highlights:

  • Really understand – and be able to articulate – the value of content marketing.
  • Do a pilot program and report on key metrics, such as immediate gains (e.g. social followers), social rankings, back-links and leads/sales.
  • Play on fear. What is the competition doing that you are not? What does your management care about most?

Read the full post at the http://bit.ly/YYWRTy

 

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Published by

guycook

I sold that first website in August of 1995, and has continued my web solutions company offering design, development and deployment, usability or support services since. The previous work experience as the marketing director for an ISP, radio sales, television news announcer, have all have helped to build my corporation. 19 years plus online doesn't hurt a bit; to be a web developer.

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