15 Google Analytics Tricks To Maximize Your Marketing Campaign by Jayson Demers

  1. Track Your Email Campaigns. First, go to Admin > Custom Definitions > Custom Metrics and create a new metric called “Email Opens” with Integer formatting, a minimum value of 0 and a maximum value of 1. Make sure it’s active, then create an email in whatever email management software you use, and paste the following code in a text content block:

Make sure to replace “UA-XXXXXX-YY” with your own Google Analytics account information.

From a great post I read this AM http://www.forbes.com/sites/jaysondemers/2014/08/20/15-google-analytics-tricks-to-maximize-your-marketing-campaign/ and to shorten the link I use goo.gl to get this one http://goo.gl/znLLrs (handy tool too)

Happy Friday!

9 major types of visual content

cropped-20130207-marketing-strategies.jpgWhat are we specifically talking about when we talk about visual content? I sometimes lose track of this myself. There will eventually be an end product to a visual content strategy. Here are the most common ways that marketers create visual content.

  • Eye-catching, creative photography — think stock photos or Instagram pics
  • Video — YouTube, Vimeo, or Wistia embedded right into a post or shared directly to social media
  • Screenshots — helpful images of your product or workflow
  • Infographics — visual information, either super long and meaty or bite-sized and informative
  • Data visualization — standalone charts and graphs (example)
  • Comics — relevant comic strips or cartoons (example)
  • Memes — popular memes customized to fit the context of your post or update (example)
  • Visual note-taking — casually-designed layout of ideas, typically text-heavy (example)
  • Miscellaneous graphics — images that complement the content, e.g. the images in the above section on Golden Ratio and Fibonacci Sequence

Copied off the blog at https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content